Menu Navigation Button

Privacy Policy

This Privacy Policy discloses the privacy practices for Mackenthun’s Supermarket [www.mackenthuns.com] the site and various related services (together referred to as the “site”).  Mackenthun’s Supermarket, the provider of the site (referred to as “us” or “we”), is committed to protecting your privacy online.  Please read the information below to learn the following regarding your use of this site.

You acknowledge that this Privacy Policy is part of our Site Terms of Use, and by accessing or using our site, you agree to be bound by all of its terms and conditions.  If you do not agree to these terms, please do not access or use this site.

We reserve the right to change this Privacy Policy at any time.  Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to, posting the revised Policy on this page.  You acknowledge and agree that it is your responsibility to maintain a valid email address as a registered user, review this site and this Policy periodically and to be aware of any modifications.  Your continued use of the site after such modifications will constitute your:  (a) acknowledgment of the modified Policy; and (b) agreement to abide and be bound by the modified Policy.

1. Types of Information Collected

In order to better provide you with our numerous services, we collect two types of information about our users:  Personally Identifiable Information and Non-Personally Identifiable Information.  Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.

Personally Identifiable Information:  This refers to information that lets us know the specifics of who you are.  When you engage in certain activities on this site, such as registering for a membership, ordering a product or service, signing up for digital offers, submitting content, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form.  It is completely optional for you to engage in these activities.  If you elect to engage in these activities, however, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), email address, employer, job title and department, telephone and facsimile numbers, and other personal identifying information.  When ordering products or services on the site, you may be asked to provide a credit card number.  Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary.  If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Non-Personally Identifiable Information:  This refers to information that does not by itself identify a specific individual.  We gather certain information about you based upon where you visit on our site in several ways.  This information is compiled and analyzed on both a personal and an aggregated basis.  This information may include the Web site’s Uniform Resource Locator (“URL”) that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol (“IP”) address.  A URL is the global address of documents and other resources on the World Wide Web.  An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol (“TCP/IP”) network, such as the World Wide Web.  Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination.  In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer.  Computers require IP addresses in order for users to communicate on the Internet.

2. Collection Methods and Use of Information

We do not collect any Personally Identifiable Information through the site about you unless you voluntarily provide it to us.  You provide certain Personally Identifiable Information to us when you (a) register for our services and register your email address with us; (b) enter sweepstakes or contests sponsored by us or one of our partners; (c) sign up for special offers from selected third parties; (d) sign up for digital offers; (e) send email messages, submit forms or transmit other information by telephone or letter; or (f) submit your credit card or other payment information when ordering and purchasing products and services on our site.  We may also collect information from you at other points on our site that state that such information is being collected.

In addition, we may also collect, or our third party ad server and/or content server may collect, certain Non-Personally Identifiable Information.  This information is ultimately stored in the form of store categories, and, in some cases, specific URLs.  We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information.  Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at our site.

We will primarily use your Personally Identifiable Information to provide our services to you.  We will also use Personally Identifiable Information to enhance the operation of our site, fill orders, improve and make marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize our site’s content, layout, and services.  We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices.  We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems, and enforce our Site Terms of Use and this Privacy Policy.

We may disclose your personal information to legal or government regulatory authorities in response to their requests for such information or to assist in investigations of theft, fraud, or abuse.  We may also disclose your personal information to third parties in connection with claims, disputes, or litigation, or if we determine its disclosure is necessary in an emergency.

Your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets, and could be transferred to a third party as one of the business assets in such a transaction.  It may also be disclosed in the event of insolvency, bankruptcy, or receivership.

3. Release of Information

We do not sell, trade, or rent your Personally Identifiable Information to others.  We do provide some of our services through contractual arrangements with affiliates, service providers, partners and other third parties.  We and our service partners use your Personally Identifiable Information to operate our site and to deliver their services.  For example, we must release your credit card information to the card-issuing bank to confirm payment for products and services purchased on this site; release your address information to the delivery service to deliver products that you ordered; provide order information to third parties that help us provide customer service and provide your information to third parties who host this site including, but not limited to, SUPERVALU INC., and its affiliates.  SUPERVALU INC. subcontracts with third parties to provide hosting services to this site.

We will encourage our service partners to adopt and post privacy policies.  However, the use of your Personally Identifiable Information by our service partners is governed by the privacy policies of those service partners, and is not subject to our control.

Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities.  We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation.  We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities.  We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

We may also provide Non-Personally Identifiable Information about our customers’ sales, traffic patterns, and related site information to third party advertisers, but these statistics do not include any Personally Identifiable Information.

4. Updating and Correcting Information

We believe you should have the ability to access and edit the Personally Identifiable Information that you have provided to us.  You may change any of your Personally Identifiable Information in your account online at any time by linking to your account in accordance with instructions posted elsewhere on this site.  You may also access and correct your personal information and privacy preferences by writing us at:

Mackenthun’s Supermarket
851 Market Place Drive
Waconia, MN 55387

Please include your name, address, and/or email address when you contact us.

We encourage you to promptly update your Personally Identifiable Information if it changes.  You may ask to have the information on your account deleted or removed; however, because we keep track of past transactions, you cannot delete information associated with past transactions on this site.  In addition, it may be impossible to completely delete your information without some residual information because of backups.

5. User Choices on Collection and Use of Information

We may, from time to time, send you electronic or other forms of communications (i.e. text messages, social medial, mailings) regarding our products and services.  In addition, if you indicated upon registration that you are interested in receiving offers or information from us and our partners, we may occasionally send you direct mail about products and services that we feel may be of interest to you.  Only Mackenthun’s Supermarket (or agents working on behalf of Mackenthun’s Supermarket and under confidentiality agreements) will send you these communications and only if you indicated that you do not object to receiving these forms of communication from us.  If you do not want to receive such information, simply tell us when you give us your personal information.  Or, at any time, you can easily edit your account information to no longer receive such offers, mailings, or electronic communications.

If you wish to opt out of receiving printed materials at your postal address, contact your postal service.  To opt out of receiving marketing materials via email, use the method provided in the received email.  To opt out of receiving text messages, use the method provided in the received text message.

You also have choices with respect to cookies, as described below.  By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies.  If you choose to reject all cookies, some parts of our site may not work properly in your case.

6. Security of Information

The importance of security for all Personally Identifiable Information associated with our user is of utmost concern to us and we do make efforts to secure your information.  In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents, and distribution institutions.  They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.  Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure.  As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that:  (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; (c) any such information and data may be viewed or tampered with in transit by a third party; and (d) we do not warranty that any of your information and data exchanged between you and us through this site will remain secure or private.

7. Cookies

When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site.  A cookie is a small data text file, which a Web site stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us.  Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site.  The cookies make your use of the site easier, make the site run more smoothly, and help us to maintain a secure site.  You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case.

We may use an outside ad serving company to display banner advertisements on our site.  As part of their service, they will place a separate cookie on your computer.  We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases.  We and our third party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server, and whether you responded to a particular ad.  Other advertisers may also place banner ads on our site in the same manner as above, but we will not disclose any Personally Identifiable Information to them.

8. Privacy Policies of Third Party Sites

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you.  Other sites accessible through our site have their own privacy policies and data collection, use and disclosure practices.  Please consult each site’s privacy policy.  We are not responsible for the policies or practices of third parties.  Additionally, other companies which place advertising on our site may collect information about you when you view or click on their advertising through the use of cookies.  We cannot control this collection of information.  You should contact these advertisers directly if you have any questions about their use of the information that they collect.

Our website contains links to websites operated by third parties.  When you visit their websites, they may collect information about your visit and use it to provide advertisements to you.  This Privacy Policy does not apply to, and we are not responsible for, the practices of third parties that collect your personal information.  Each of these linked websites may maintain its own policies about the collection, use, and protection of your personal information.  We encourage you to check the privacy policies of such third parties to learn about their practices.

9. Privacy of Children

Protecting children’s privacy is especially important to us.  We recognize that parents, guardians, or other adults often purchase our products for family use, including use by minors.  We do not knowingly collect personal information from children under 13 for marketing purposes, but because some information is collected electronically, it can appear to be the personal information of the Company purchaser of the product, and will be treated as such by this Privacy Policy.  If a child under 13 submits personal information to us and we learn that that personal information is the information of a child under 13, we will attempt to delete the information as soon as possible.  It is our policy to comply with the Children’s Online Privacy Protection Act of 1998 and all other applicable laws.  Therefore, we restrict our website to persons 18 years or older.

You must be 18 years or older to access our website.  If you are under 18 years of age, you are not permitted to access our website for any reason.  Due to the age restrictions for the use of our website, no information obtained by our website falls within the Children’s Online Privacy Protection Act of 1998 and is not monitored as doing so.

10. Miscellaneous Privacy Issues

You must be at least 18 years old to have our permission to use this site.  Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age.

You should also be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, email address, etc.) in the discussion forums or other public areas on this site, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties.  Such activities are beyond our control and this Policy does not apply to such information.  Any submissions to chat rooms or other public areas on this site are accepted with the understanding that they are accessible to all third parties.  If you do not want your comments to be viewed by third parties, you are advised not to make any submissions.  Ultimately, you are solely responsible for maintaining the secrecy of your password and/or account information.  Please be careful and responsible whenever you are online.

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us by sending a letter to:

Mackenthun’s Supermarket
Attn:  Privacy Compliance Officer
851 Market Place Drive
Waconia, MN 55387

You may also contact us through our Contact Form on our website or by telephone at 952-442-2512.

Effective May 19, 2011

Top
Close Mobile Menu